Proven Cold Outreach Scripts for IT Services Companies

"Hey, am I speaking with {{first_name}}?

Perfect. It's [your name] calling with [your company], do you have a quick 20 seconds?

Great. What we do is help SMBs get a full IT and security department for less than the cost of one mid-level IT hire. No long-term contracts, flat monthly rate.

Most companies your size are running 4 to 5 separate tools for things one managed service handles natively. That's 4 logins, 4 invoices, 4 vendors pointing fingers when something breaks.

We offer a free IT review to see where you stand. Takes about 15 minutes. No obligation.

Would you be open to a quick call with one of my team to run through it?"

IF YES:
"What time zone are you in? I'm looking at the calendar and I have [date/time] or [date/time]. Which works better?"

IF NOT RIGHT NOW:
"No problem. When would be a better time this week? I'll lock it in so it's not another random call."

"WE ALREADY HAVE AN IT GUY":
"That's great. Most of our clients did too. We actually work alongside internal IT. Think of us as the second set of eyes that makes sure nothing slips through the cracks. Would it be worth 15 minutes to see if we can add value?"

"JUST EMAIL ME SOMETHING":
"I certainly can, but every company's setup is different. Would it be worth 15 minutes on a quick call first? That way we can look at your actual stack and tell you on the spot whether there are savings."

"NOT INTERESTED":
"Totally understand. Most companies we work with weren't actively looking either. They just wanted to see if they were leaving money on the table. Since the review is free, would 15 minutes be worth finding out?"

"HOW MUCH DOES IT COST?":
"Depends on your stack size, but the real number that matters is what you're currently spending on tools that overlap. One client was paying $4,200/month across 5 vendors for things we handle natively. The review is free. Worth a look?"

{{first_name}},

Most SMBs don't have an IT strategy. They have an IT guy and a prayer.

The average 50-person company runs 4.3 separate tools for things one managed service handles natively. Helpdesk, patching, monitoring, backup. That's 4 logins, 4 invoices, 4 vendors pointing fingers when something breaks.

We replaced all of it for a mid-size financial services firm in 11 days. Zero downtime during migration.

Mind if I send a 10-minute video showing what the consolidation looks like?

{{first_name}},

We offer a free SaaS spend audit for SMBs. Most 25-50 person companies are paying $1,200+ monthly on tools they've partially outgrown or barely use.

Worth a free look at what {{company_name}} could cut or replace?

{{first_name}},

Quick question. How many separate vendors does {{company_name}} use for helpdesk, endpoint management, and network monitoring?

We just consolidated 5 vendors down to 1 for a 40-person accounting firm. Their ticket resolution dropped from 14 hours to 47 minutes, and they cut $4,200/month in overlapping software.

Mind if I send a 10-minute video showing exactly how we mapped their old stack to ours?

{{first_name}},

We help SMBs replace tools like HubSpot or Zendesk with custom software they own outright, cutting $15,000-$40,000 in annual SaaS fees.

Worth a free audit to see where the biggest savings are for {{company_name}}?

{{first_name}},

Just following up in case this got buried.

One more note: SMBs in the 10-50 range are the most targeted for ransomware and most don't have anyone proactively managing that exposure.

The free IT review covers where {{company_name}} stands on that front too.

{{first_name}},

Quick stat that might hit home. 68% of SMBs experience at least one full business day of downtime per year due to IT tool fragmentation. The average cost is $427 per employee per incident.

For a company {{company_name}}'s size, that's real money sitting on the table.

I'll leave it here, but the offer stands.